It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

By: Arden, Paul

Price: $2.99

Quantity: 1 available


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It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket 'bible' for the talented and timid to make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all notions that can be applied to aspects of modern life. This book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this is a must

Title: It's Not How Good You Are, It's How Good You Want to Be: The world's best selling book

Author Name: Arden, Paul

Categories: Advertising & Promotion,

Publisher: Phaidon Press:

ISBN Number: 0714843377

ISBN Number 13: 9780714843377

Binding: PAPERBACK

Book Condition: Fine

Seller ID: UYH-BGTX-B781

Description: 0714843377 Crisp pages and tight binding. Price sticker on the cover. Slight shelf wear on cover. Light sun fading.